The main thing i got out of the video in describing what design is, is the fact that to design something, no matter what it is from a product to a house, is that you have understand people. You have to understand that different things trigger different emotions in humans especially in the way they interact with objects and the results they give to the users.
In most of the examples given, they focus on the social network concept. Originating in Japan with internet straight to the mobile phone which gave users different services through apps giving them satisfaction. Though some of these services proved to be very unreliable due to lack of testing.
The different communication techniques showed to be interesting where due to computer aided design shown in some architecture work, such as Frank Gherry's, designers are able to explore more flamboyant forms and really express themselves. Some people are even turning to cinematography to express certain concepts which was shown in the social networking videos showing how by understanding how huamns interact with each other, they were able to develop a concept so that humans feelings and emotions are expressed different through these new products such as the bracelet and the phones. Though it was a very persuasive idea development was still needed to "validate" the idea.
Sometimes simplicity in communications and quick thinking are best. As shown with the medical tool for surgeons. Just by taping a glue stick and a peg together the design was inspired for a new way of performing a task which also improved the way a surgeon would be drilling into the nasal region. It made it easier to perform the task for the user.
This all came due to "understanding humans"
