Human Centered Design

David Kelley decribies Human Centered design as "Designing behaviours and personalities into products".

Basically means instead of building 3D models or having presentations of ideas, new technologies are being developed and implemented into the Target Market functional environment. This is done so that Designers can analyse the behaviour of the clients in use with the product rather than assuming what people will do with the products.

The examples of this Design Philosophy showed in the video are good examples especially the one where you scan the clothes and you can virtually match different styles of clothing and the LCD door that when the button it alternated it's see through or not. By analysing this design philosophy it shows that you achieve different results than presenting to a design board with maybe no relation to the design or it's brief. The advantages of monitoring the behaviour is so that by analysing them you can improve the clients needs,which i think is essential for industrial designers as it further broadens their knowledge of ergonomics. This method of design also gives the designers an indication of what would be successful in the market, rather than testing the product with samples and prototypes but testing in it's actual environment gives direct indication of success. THe only down fall I see in this method of design is in its cost or budget of the project as not every design turns out to be successful and investing so much in technology and implementing in it's environment just to go to waste would make a massive dent in the company financially.

I noticed through the three examples of design that the relationship between the people and the product of are increased interaction in comparison with innovations of the past. If we take for example powertools and juxtapose them with say, smart boards, the interaction increases just as the technology increases. These trends are evident in design especially in the last decade as we develop innovations, rather than tools that performing tasks for humanity souly, develop technologies that humans can use easily work with the technology rather than just command it.

The interaction of Man and Machine is increasing in time; so i also see industrial designers taking on this philosophy of Human Centered design rather to the traditional making renderings and models to communicate their ideas. In a sense it does seem logical to go with this method as it gives the best results or indication of what the target market thinks of the product and you can notice different faults or any modifications that need to be made to the design to make it better or even perfect! In saying this i think it would be very difficult to work with this philosophy as you would have to have a very good idea of what the reaction of the target market would be when interaction occurs and have excellent knowledge of the function of the product and how it would look in its environment. In conclusion the philosophy would suit very experienced designers!!